milky way crispy rolls

Milky Way Crispy Rolls Discontinued Uk

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In the world of confectionery, some treats hold a special place in our hearts, becoming nostalgic symbols of indulgence. One such iconic snack in the UK has been the Milky Way Crispy Rolls. These delightful morsels, featuring a harmonious blend of creamy nougat and crispy cereal, all enrobed in sumptuous milk chocolate, have been a beloved staple for years.

The distinctive blue packaging has become an emblem of childhood memories and sweet cravings. However, news of their discontinuation has reverberated through the confectionery industry, leaving fans of this cherished snack puzzled and disheartened.

The Company’s Statement

Mars Incorporated, the powerhouse behind Milky Way Crispy Rolls, recently issued a statement to shed light on the rationale behind this surprising decision. The announcement was met with mixed emotions, from confusion to disappointment, but Mars was quick to explain that this decision wasn’t taken lightly. It was the culmination of an extensive review of their product portfolio, a reflection of the changing tides in the world of sweets.

In their statement, Mars Incorporated expressed their heartfelt gratitude to the loyal fans who have unwaveringly supported Milky Way Crispy Rolls over the years. They also underscored their commitment to innovation, recognizing the need to evolve their product offerings to align with the ever-evolving preferences of consumers.

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Changing Consumer Trends

The discontinuation of Milky Way Crispy Rolls mirrors a larger shift in the confectionery landscape – a response to changing consumer preferences. In an era where health-conscious choices and an insatiable appetite for products with fewer artificial additives have become paramount, many snack companies are finding themselves at a crossroads. While Milky Way Crispy Rolls have been celebrated for their delightful taste, they might not resonate with the new wave of health-conscious snackers.

Modern consumers are on the lookout for snacks that are not only delicious but also lower in sugar, composed of natural ingredients, and packed with nutritional benefits. This changing dietary compass has compelled companies, including Mars Incorporated, to revisit and refine their product portfolios to align with these shifting trends.

The Reaction of Fans

The news of Milky Way Crispy Rolls’ discontinuation has triggered a wave of nostalgia and heartfelt reactions from fans. Social media platforms have been inundated with posts and tweets expressing a profound sense of loss and longing for this dearly beloved treat.

Twitter user @ChocoholicUK mourned, “Milky Way Crispy Rolls were my guilty pleasure. I can’t believe they’re gone! 😢 #BringBackTheCrispyRolls.”

Another enthusiast, @SweetToothEmma, added, “It’s a sad day for candy lovers. I’ll miss those heavenly bites of nostalgia. #MilkyWayCrispyRolls.”

These emotional outpourings underscore the unique place that Milky Way Crispy Rolls held in the hearts of many, as they navigate this bittersweet farewell to a beloved chocolate icon.


Q: Why were Milky Way Crispy Rolls discontinued in the UK?

Mars Incorporated has stated that the decision to discontinue Milky Way Crispy Rolls in the UK was the result of a comprehensive review of its product lineup and changing consumer preferences.

Q: Are Milky Way Crispy Rolls still available in other countries?

Yes, Milky Way Crispy Rolls are still available in some countries, such as the United States, Canada, and Australia.

Q: Is there a way to get Milky Way Crispy Rolls in the UK?

There are a few ways to get Milky Way Crispy Rolls in the UK, but they may be more expensive than they were when they were available in stores. You can try online retailers, and specialty candy shops, or import them from other countries.


The discontinuation of Milky Way Crispy Rolls in the UK is a sad day for many fans of the beloved treat. However, it is important to acknowledge the changing landscape of consumer preferences and the need for companies to adapt. Mars Incorporated’s commitment to innovation suggests that there are exciting developments on the horizon for candy lovers in the UK.

In the meantime, fans of Milky Way Crispy Rolls can cherish their memories of the treat and hope that it will one day return to store shelves.

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